Simon Sinek: How Great Leaders Inspire Action

Simon Sinek dives into his theory of how great leaders inspire action.  He elaborates on why apple is so innovative, why the wright brothers attained flight and others failed to do so, and why Dr. Martin Luther King Jr. was able to lead the civil rights movement.  His philosophy is one that all leaders and businesses should follow.


"People don't buy what you do, they buy why you do it."